Bløm CIDER + MEADWORKS
From August 2025 to December 2025, I worked with Bløm Meadworks, an Ann Arbor–based craft cider and mead distillery, to develop and refine their social media and brand marketing materials. I focused on designing cohesive digital content that highlighted Bløm’s locally sourced ingredients and modern, Scandinavian-inspired identity. In addition to creating promotional social media content, I also contributed to the launch of Bløm’s new aperitif, developing its visual identity to reflect a balance of Michigan sourcing and Mediterranean influence. I designed the 4" x 6" insert and tape for its packaging.
CALORIE DENSE NUTRITION
From January to May 2025, I worked on a small student team developing marketing strategy for Calorie Dense Nutrition (CDN), a startup protein bar brand. I analyzed market data to create deliverables with strong brand awareness. Pictured are banners and tablecloths I designed for the Arnold Sport Festival which CDN attended.
CARTER'S LEMONADE
Participsting in Coca-Cola's Case Competition, we marketed and designed Carter’s Lemonade, a speculative new product for Coca-Cola. As a finalist team, we pitched our full marketing strategy to Coca-Cola executives, showcasing a full campaign. I collaborated with one other creative designer to develop all brand deliverables, including packaging, logos, and a visually compelling slide deck. The project reflected our ability to balance brand identity with market insight in a high-stakes, real-world setting.
LE DOG ANN ARBOR
I was tasked to rebrand a local Ann Arbor hotdog restaurant, Le Dog. The project included creating website mockups, logos, brand development strategies, imagery, and a color palette.
SKALA
From January to May 2026, I worked on a small student team developing marketing strategy for Skala, a Michigan student's app startup. I designed a series of flyers, Instagram graphics, and branded items to promote the app to high school and college students. My first two posts doubled Skala's average like count, and helped extend outreach beyond the University of Michigan campus.
