CALORIE DENSE NUTRITION
Since January 2025, I have been working on a small student team developing marketing strategy for Calorie Dense Nutrition (CDN), a startup protein bar brand. I analyze market data to create deliverables with strong brand awareness. Pictured are banners and tablecloths I designed for the Arnold Sport Festival which CDN attended.
CARTER'S LEMONADE
For the Coca-Cola Case Competition, we marketed and designed Carter’s Lemonade. As a finalist team, we presented our full marketing strategy to Coca-Cola executives, showcasing a full campaign. I collaborated with one other creative designer to develop all brand deliverables, including packaging, logos, and a visually compelling slide deck. The project reflected our ability to balance brand identity with market insight in a high-stakes, real-world setting.
LE DOG ANN ARBOR
I was tasked to rebrand a local Ann Arbor hotdog restaurant, Le Dog. The project included creating website mockups, logos, brand development strategies, imagery, and a color palette.