Bløm CIDER + MEADWORKS
Since September 2025, I have been working with Bløm Meadworks, an Ann Arbor–based craft cider and mead distillery, to develop and refine social media and brand marketing materials. I focus on designing cohesive digital content that highlights Bløm’s locally sourced ingredients and modern, Scandinavian-inspired identity. In addition to creating promotional social media content, I am also contributing to the launch of Bløm’s new aperitif, developing its visual identity to reflect a balance of Michigan sourcing and Mediterranean influence. I've designed the 4" x 6" insert and tape for its packaging.
CALORIE DENSE NUTRITION
From January to May 2025, I worked on a small student team developing marketing strategy for Calorie Dense Nutrition (CDN), a startup protein bar brand. I analyzed market data to create deliverables with strong brand awareness. Pictured are banners and tablecloths I designed for the Arnold Sport Festival which CDN attended.
CARTER'S LEMONADE
For the Coca-Cola Case Competition, we marketed and designed Carter’s Lemonade. As a finalist team, we presented our full marketing strategy to Coca-Cola executives, showcasing a full campaign. I collaborated with one other creative designer to develop all brand deliverables, including packaging, logos, and a visually compelling slide deck. The project reflected our ability to balance brand identity with market insight in a high-stakes, real-world setting.
LE DOG ANN ARBOR
I was tasked to rebrand a local Ann Arbor hotdog restaurant, Le Dog. The project included creating website mockups, logos, brand development strategies, imagery, and a color palette.
