In January 2025, I joined the Ross Michigan Advertising and Marketing Club (MAM) as a Creative Design Team Member. I work on a small student team developing marketing strategy for Calorie Dense Nutrition, a startup protein bar brand. I analyze market data to create deliverables with strong brand awareness. I have also completed other branding projects for MAM attached below.

Since September 2024, I have been designing Instagram graphics and editorial covers for MASH Magazine. MASH is a fashion-business magazine at the University of Michigan and several other universities. I am tasked to maintain a strong brand identity when crafting my designs. 

I create branded content and social media strategy for i/Edit, a curated lifestyle page that highlights the personal recommendations of creatives across design, travel, and culture. I help grow the brand’s audience by creating Instagram graphics and maintaining a cohesive visual identity that aligns with i/Edit’s refined and exploratory aesthetic.

I created 400+ graphics for my not-for-profit tie-dye clothing business, Tie Dye for a Good Cause. I designed the logo, icon, website, and social media to fit a colorful yet simple aesthetic. We donate 100% of the profit to Sunrise Association, an organization dedicated to pediatric cancer patients and their siblings, so I wanted the identity of the company to reflect our cause. We raised over $30,000 for Sunrise Association, and landed features in Seventeen, Domino, and Girls' Life magazines. We collaborated with Georgetown Cupcake, Stoney Clover Lane, and appeared on Fox's Live Morning Show, Good Day New York. To learn more about Tie Dye for a Good Cause, click here.

This is a hypothetical iPhone widget/app called "Spent," designed to help college students budget their spendings. The screen explorations are designed to be vibrant, user-friendly, and simplistic for busy college students. I created 10 possible screens and prototyped the app in Figma.